Sneakers are a global obsession. Ever since the first pair were created in a Liverpool factory in the 1830s, sneaker culture has become a complex social, cultural, and historical movement. And with its rise came a new term: “drip”, slang that means something or someone is “cool, fashionable, or stylish“.

This logo design was created as a celebration and study of sneaker culture; the thick block letters mimic the bold fonts of urban graffiti lettering while the sneaker icon pays homage to that classic sneaker look.